Heavy Duty Dealership Consulting Logo

I was hired to design the Heavy Duty Dealership Consulting podcast logo. This podcast specializes on commercial vehicle dealerships that sale brands that include Peterbilt, Kenworth, Isuzu and Hino. The Heavy-Duty Dealership Consulting host is a knowledgeable professional that reaches out to listeners guiding them with his 26 years of experience. He extensively discusses best practices in terms of process, dealer organization and all supporting tools needed to reach dealership goals. 

The client had envisioned a commercial vehicle within the logo. The name of the podcast screamed mass and bulk. I shaped the text to feel heavy and clasp the vehicle. I created two logo concepts along with two promotional graphics with Adobe Illustrator and Adobe Photoshop.